Writing value propositions is the bread and butter of any sales person. It is one of the quintessential tasks that you have to carry out, in any form of selling, be it consultative or simple.
And you have 2 ways to do this: either package something you already have OR build it out of nothing! The latter is what I want discuss – a value proposition that changed the world.
I am always on the lookout for ways to improve the way I can show value. Be it through better presentation skills, public speaking, or storytelling. With that in my mind, there’s always been one value proposition – simple – but that persists till today and has rocked (no pun intended) the world ever since.
A Diamond Lasts Forever!
A topic already written about and probably part of the marketing toolbox every student probably has read. Yet one that deserves to be discussed as I find it terribly inspirational.
Setting the Scene
Prior to WW2 diamonds were said to account for only for about 10% of engagement rings. They were seen as something only the rich could really afford.
Why spend a fortune on a single rock, that ultimately didn’t bring much ‘value’ to your life. At times when you have other more pressing needs, like a house, car, vacation – sprinting 2 months wages for one small rock would seem ludicrous.