Consultative Selling Factors 1/5: Customer Speaks First

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Dilbert on customersAs discussed in 5 Factors to Consider in Consultative Selling, I will dive into each factor in separate dedicated posts, to allow the opportunity of presenting the rationale for each… and also admittingly in good part due to the fact that the original post was becoming way too long for any sane person to bother reading till the end.

Lets hope the splitting of the content will incite greater interest!

  1. Customer Speaks First!

  2. Present the BIG picture….NOT products!
  3. Uniqueness
  4. Promotions
  5. Likeable

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