Ever wondered what channel or indirect sales was all about? Not always the easiest thing to explain to folks. So here is a quick life in the day of channel sales, recapping a typical day. This is not exhaustive but its a starting point.
First of all, a definition of channel sales:
A method of distribution used by a business to sell its products, usually by dividing its sales force into groups that focus on different selling conduits. For example, a company might implement a channel sales strategy to sell its product via an in house sales force, dealers, retailers or by direct marketing.
This diary log is one from a channel sales position in a large IT solutions corporation with a global reach. Working in IT solutions involves complex or consultative sales techniques.