Life in the day of Channel Sales

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channel sales

 

Ever wondered what channel or indirect sales was all about?  Not always the easiest thing to explain to folks.  So here is a quick life in the day of channel sales, recapping a typical day.  This is not exhaustive but its a starting point.

First of all, a definition of channel sales:

A method of distribution used by a business to sell its products, usually by dividing its sales force into groups that focus on different selling conduits. For example, a company might implement a channel sales strategy to sell its product via an in house sales force, dealers, retailers or by direct marketing.

This diary log is one from a channel sales position in a large IT solutions corporation with a global reach.  Working in IT solutions involves complex or consultative sales techniques.

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