Life in the day of Channel Sales


channel sales


Ever wondered what channel or indirect sales was all about?  Not always the easiest thing to explain to folks.  So here is a quick life in the day of channel sales, recapping a typical day.  This is not exhaustive but its a starting point.

First of all, a definition of channel sales:

A method of distribution used by a business to sell its products, usually by dividing its sales force into groups that focus on different selling conduits. For example, a company might implement a channel sales strategy to sell its product via an in house sales force, dealers, retailers or by direct marketing.

This diary log is one from a channel sales position in a large IT solutions corporation with a global reach.  Working in IT solutions involves complex or consultative sales techniques.

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