Tips on writing meaningful content

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power of story telling

Writing can be be easy – but writing that meaningful content is defiant. And what defines meaningful content anyway??  By no means do I pretend what I write is meaningful, I would like to think so – but practice remains my quiet challenger.  I merely refer to “awesome” as an attempt of content-type that is meaningful in some way to a certain audience.

In a previous post “Want to be awesome? Engage and create your social media footprint”, I outlined the need:

  1. To managing your social media footprint – over 75% companies carrying research on a candidate’s social media profile in their hiring process.
  2. Creating a coherent image across all channels an inconsistent image will undermine your credibility
  3. Stand out by creating unique and ‘awesome’ content -> the goal is go viral so that the reader will self-share it without the need for extra marketing

This is the ultimate goal.  With an approx  of over 1.5 billion pieces (est. 2014) of content written in any single day:

Standing out is the first challenge; Being remembered is the second.

 

First, find your inspiration! Finding a continuous source of information is the first hurdle to tackle.  I find that to achieve this you must chose something you are doing on a daily, weekly basis and naturally (i.e not forced).  For example:

  • Following blogs, articles, or specific news clips you are subscribed to.  Read, Read, Read and then mix into your own view…..
  • Following post-graduate courses to fuel new content into your own life.  Following up on new trending subjects and how this mixes with other elements of your life…

Once you have found a way of fueling your content pipeline, the second phase is making it stand-out and be (hopefully) memorable.  The following is tips quick hit-list of some top elements to continuously integrate into your writing that I’ve picked up over time and that I am constantly playing with….

 

  1. Strong Compelling Headlines  – the attention is short – grab it within the first seconds
  2. Telling a story –  Since 27,000 years this has been our first method of communicating
  3. Experiment with media type  – media is constantly evolving. tex-only can be boring.
  4. Cutting the bull$hiT  – time is of the essence, be true and straight-to-the-point
  5. Actionable content –  can the reader apply to their life?

 

Finally, the media-type you use is critical!  Text only is a classic, but surely there are other ways to stand-out.  Personally in text-only blogs, I tend to skip-read and miss out on about 40-50% of the actual text (being honest here).  Bolding and highlights help to anchor my eyes to certain areas yes, but visuals grab my attention the best!

Certain studies showed that a student would only retain 10% of text-only studies, while those that included a mix of visual or verbal would increase this figure to 65%!  Your content being retained is a sure way to being remembered in the longer run. No?  Check the infographic below and see how much time you spend reading it!

Let’s not hide – it is a continuous process and there are no one-time wins. Time, practice, and hard-work will only get you there…. or not.  But you miss every shot you don’t take

9-Awesome-Reasons-to-Use-Infographics-in-your-Content-Marketing-v21-2

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Do you want to be Awesome? Engage and create your social media footprint

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being awesome pictureTrying to being awesome and creating your social media footprint is now a must-do for today’s actors in a sales and marketing elusive industry.  Its no longer a trend or just the cool thing – it’s a necessity for surviving the tangled social web of sales.  What used to be attainable only for the elite or early adopters, in a matter of years has become an established standard.  To put in perspective, radio took 38 years to get achieve 50 million users. Facebook attained 200 million in less than one year!

We are a dime a dozen out there. Sprawling and kicking-about, each of us trying to grab the market’s attention (how many are even reading this post?? If I get 20 readers I’m delighted).  How do we distinguish one another?  One tactic is by engaging in social media Engagement Tactics and creating, what is refereed to as meaningful and “awesome content”.  It’s a must-do if you wish to support your sales teams by creating a recognizable brand and drive your sales objectives.  Mind you, all this can apply to both corporations and individuals – a personal brand being also considered a commodity that has its own unique value.

In front of an informed buyer with the power of information at his or her fingertips, today sales people are no longer truly in control of the sales cycle. They are at the whim of any web search….

Check out the article on LinkedIn Pulse

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